Why should a Client choose you?
Competition within the freelance writing industry can be fierce. There are thousands of freelance writers out there applying for the same jobs as you. For this reason, you need to do something to set yourself apart. In other words, you need to give clients a reason to choose your services over those of another freelance writer. You may not land every job by doing so, but you will definitely increase your chance of success.
Why should a client choose you? You and you alone need to decide what you are going to offer, and how this will give you a better chance of success. Some freelance writers attempt to beat the competition by offering low prices. There is nothing wrong with this as long as you are comfortable working at a lower than average rate. Of course, this usually gets tiresome sooner rather than later because nobody wants to work for less than what they are worth.
I want clients to choose me because of my freelance writing experience and related expertise. The best way I can show this is by providing potential clients with samples, while also showing them some of the names and companies I have worked with in the past. Simply put, if you show clients that you have the background experience and skills you are bettering your chance of landing the gig. This holds true even if your rates are higher than others who apply for the position. Remember, not every client is interested in saving money. Many of them know they have to spend more to receive higher quality work.
If you are not giving clients a reason to choose you there is a chance that your freelance writing career will begin to sputter. No matter what, make sure you develop a unique selling feature that puts you above your competition.  Â
