The Sales Letter Market for Freelance Writers
Most freelance writers take on a variety of projects. Some of the most common include online content, feature articles, marketing copy, and sales letters. While all of these are common, I have found the sales letter market to be quite lucrative. To go along with this, writing sales letters is always a lot of fun. Even though I enjoy every project I take on, these types are among the most exciting for a number of reasons.
If you are thinking about breaking into the sales letter writing market you should keep the following details close by:
1. Contrary to popular belief, there is a large market for sales letter writers. Many freelance writers are under the impression that there are not a lot of these jobs to go around. While you may have to do some extra work to find them, they most definitely exist. Companies in almost every industry need sales letters from time to time. Who do you think wrote the letter that accompanies the latest credit card offer? How about the note from the local furniture store telling you about their next big event? It takes time and marketing determination, but if you stick with things you will begin to land sales letter writing jobs soon enough.
2. You want to make a lot of money, right? While not every client will pay a lot for a good sales letter, most of them realize that they have to spend more in order to receive high quality copy that converts. I have been paid anywhere from $500 to $1,500 for one sales letter. And guess what? Those who specialize in sales letters will tell you that I got ripped off. I am aware of several freelance writers who charge in excess of $2,500 per sales letter.
3. It is fun! I have found sales letter writing to be exciting most of the time. Not only do I get to learn more about the industry and company I am writing for, but adding a “sales tone†to my work is something I enjoy. After writing so many fact based articles for online clients and magazines it can be fun to mix in a sales letter.
It is my hopes that the above three points will get you excited about breaking into sales letter writing. As a freelance writer this is a great way to add variety to your day, while increasing your income at the same time.
