Freelance Writing|Freelance Writer

Sell yourself to Potential Clients

How do you sell yourself to potential freelance writing clients? The way that you answer this question will have a lot to say about the success that you have. Simply put, some freelance writers are better at sales than others. Those who are usually find it easier to build their client base in a short amount of time. But even if you are not skilled in the sales department you can still make a lot of headway in this area.

Here are four details to keep in mind when it comes to selling yourself to potential clients:

1. Do not be afraid of sounding cocky. Many freelance writers think that selling their services means talking about how great they are. This is not true. You can easily sell yourself to potential clients without being seen as arrogant. The best way to do this is by letting your past work do the talking. You don’t have to say much about yourself on a personal level. Instead, offer samples and talk about your experience.

2. You are good at what you do. Make sure that you are in the right frame of mind when you call on clients. It is important to know that you have a lot to offer, and that you would be an asset to anybody’s team. If you are thinking like this you will come across as confident. In turn, this will allow you to increase your chances of success while also throwing all fear out the window.

3. Selling your freelance writing services is not all about you. In fact, your main goal should be to give the client what they want. You will more than likely go into each “sales pitch” with an idea of what you want to accomplish. But soon enough this may change based on what the buyer is telling you. Make sure that you are open to change, and that you are always working to give the buyer what they want. 

4. Use all of your sales and marketing skills. Although the above tips will help when cold calling, they can be customized to suit any sales plan. For instance, if you are sending cold emails you can still use these tips. All you have to do is customize them to suit your style and the steps that you are taking.

As you can see, any freelance writer can learn to sell their services to potential clients. Just because you are new to sales does not mean that you will struggle in this area. Some of the most successful freelance writers I know started with no sales experience, but land client after client by using the tips above.