Why should a Company hire you as a Freelance Writer?
If you want to get hired as a freelance writer, you need to offer something that a company wants. In other words, what sets you apart from the other freelance writers who are undoubtedly attempting to land the same jobs as you? There are many details that you can tout as unique selling features, and you should definitely know what works in your advantage before you speak with a client for the first time.
Industry Experience
Industry experience is perhaps the best selling feature that you can have. Personally, if I have experience in an industry I always make sure that the potential client is well aware of this fact. Of course, if I do not have experience I do whatever I can to mask this downfall so that it does not sink my chances.
When I first started working as a freelance writer it was difficult to find industries in which I was experienced. But as my career moved forward, this became much easier. Now, I have written a wide variety of articles in many industries which allows me to confidently apply for more positions.
Money
Unfortunately, some clients will base their decision based primarily on money. While these clients may look at what else you bring to the party, they want to make sure that your rates line up with their budget. To increase your chances of winning more jobs, consider setting your rates a bit below the industry average. Yes, this means that you will make less on each job, but at the same time it should allow you to find more work. Of course, this is just a suggestion. You may not have any problems charging a premium for your freelance writing services, and finding clients who are perfectly fine with this.
Professionalism and Customer Service
Make sure that you are professional and customer oriented at all times. When a potential client gets in touch with you, answer their questions as soon as possible. By showing that you are interested in their success, you will have a better chance at winning them over from day one. Nobody wants to work with a freelance writer, or anybody for that matter, who is only interested in their own success. Be professional and show that you care from day one.
All in all, you need to give a company a reason to hire you as a freelance writer. The three unique selling features above are a great place to start.
